Vision Expo Daily 10/04/2013 - Vision Expo West Day 2 : Page 1

LAS VEGAS FRIDA JOIN US FOR A CHAMPAGNE RECEPTION STRIKE A POSE ON OUR RED CARPET AND ENTER FOR A CHANCE TO WIN EXCLUSIVE PRIZES 2:00 PM | ALTAIR BOOTH #14087 Y SHOW DAILY PUBLISHED BY IN COOPERA TION WITH INTERNA TIONAL VISION EXPO OCTOBER 4, 2013 Vision Expo West Gets the ‘Party’ Started LAS VEGAS—International Vision Expo West opened its doors here yesterday welcoming thousands of ECPs hailing from nearly 90 countries. With hundreds of new products and technologies from more than 425 exhibitors, attendees got a taste of what’s new on the eyewear and eyecare horizon. Show organizers got the party started, celebrat-ing 25 years of trends, products and comprehensive solutions with a champagne toast and opening night kick-off reception. “After 25 years, Vision Expo continues to set the bar high; bringing you the most innovative courses, products and technologies on the market,” said Courtney Muller, group vice president for Reed Exhibitions. “We’ve added new features to our show such as Vision Monday’s Eye 2 Zone to give you a glimpse into the future of eyewear and emerging visual technologies. These products are expanding the capabilities of eyewear and the potential of human vision and you can only view them at Vision Expo. ■ Inside Today’s Daily Today @ Expo... 4 Hall of Fame... 42 Conference... 44 How Technology Is Reinventing Optical Retailing at VM’s dba LIVE Event LAS VEGAS—Optical retailing is in the midst of dra-matic change, and technology is among the driving forc-es. To explore new retailing techniques and the techno-logical advances influencing them, Vision Monday held “dba LIVE: Technology Reinvents the Retail Experi-ence” Wednesday afternoon. After an introduction by Jobson’s Marc Ferrara, “The Rise of Tech and Omni Channel” was presented by Vision Monday’s Marge Axelrad. She described the trend toward omni-channel in retailing these days, stating that “consumers want smooth interactions across all channels” and observing that “our industry has a lot of catching up to do.” To illustrate the technology poten-tial of optical retailing, she showed the real world example of the new Sunglass Hut store in Manhattan’s Times Square, complete with iPads and an interactive screen that enables passersby on the street to take pho-tos of themselves and virtually try on frames. “Eye Tracking at Retail” was presented by Tobii Technology’s Barbara Barclay. She illustrated how studying where consumers are looking when they walk into a store can dramatically impact sales. Using the Continued on page 73 Industry Leaders Assess and Predict Changes in the U.S. Optical Market LAS VEGAS—Optical professionals attending Vision Expo West gath-ered on Wednesday to examine the current and future state of the optical market at the annual Corporate Optometry Reports (COR) meeting, held here. The event, sponsored by Alcon, began with an introduction by Carl Spear, OD, FAAO, director of professional development and imple-mentation at Alcon, followed by an overview of the U.S. optical market by Marge Axelrad, SVP/editorial director, Vision Monday , Jobson Medi-cal Information. The overview was based on findings from The Vision Carl Spear, OD, FAAO of Alcon Council’s VisionWatch survey. provides closing remarks at the Continued on page 73 COR Meeting on Wednesday. Panelists discussing “Technology Reinvents the Retail Experi-ence” at the dba LIVE event were (l to r) Tobii’s Barbara Barclay, Metro Optics’ John Bonizio, EyeLux Optometry’s Brian Chou, OD, and LensCrafters’ Joe Pflanz.

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