20 20 April 2012 : Page 88

WHA T’S NEW new launches OAKLEY: RADARLOCK GAME CHANGE O akley introduces Radarlock, the ultimate sport performance product that lets athletes take full advantage of Oakley’s wide array of premium lens tints. RadarLock features innovative Switchlock technology, which consists of a lock-latch on the inner surface of the temple that lets athletes switch lenses to adapt their vision instantly to changing environmental conditions. The lenses are optimized with the clarity and impact protection of Oakley’s High Definition Optics. The RadarLock frame is comprised of durable, lightweight O Matter and features the all-day comfort of Three-Point Fit. Unobtainium components increase grip and multiple interchangeable nosepads provide a secure, customizable fit. Lens tints include Black Iridium, Black Iridium Polarized, ClearBlack Iridium Photochromic, Fire Iridium Polarized, G30, G30 Polarized, G40, Grey Polarized, Ice Iridium, Jade Iridium, OO Red Iridium Polarized and Persimmon. PHILOSOPHY: “We developed RadarLock as a response from and in coordination with our athletes to improve upon Radar performance by adding Switchlock technology. Switchlock functionality allows for quick, easy and secure interchangeability of performance lenses for the appropriate application or lighting condition,” says Wade Cleveland, Oakley eyewear category manager. INSIGHT Established in 1975 and headquartered in Southern California, Oakley, a leading sport eyewear brand, holds more than 600 patents. Oakley has also expanded into apparel, footwear and accessories collections producing both men’s and women’s product lines that target sport performance and active and lifestyle consumers. MARKETING: Merchandising materials include a Duratrans (transparent poster), posters, countercards and in-case cards. PRICE POINT: $$$$ (non-polarized); $$$$$ (polarized). For additional information, contact Oakley, (800) 431-1439; website: www.oakley.com 88 • April 2012 20/20 Photographed by BLACK BOX STUDIOS

What's New

OAKLEY: RADARLOCK Oakley introduces Radarlock, the ultimate sport performance product that lets athletes take full advantage of Oakley’s wide array of premium lens tints. RadarLock features innovative Switchlock technology, which consists of a lock-latch on the inner surface of the temple that lets athletes switch lenses to adapt their vision instantly to changing environmental conditions. The lenses are optimized with the clarity and impact protection of Oakley’s High Definition Optics. The RadarLock frame is comprised of durable, lightweight O Matter and features the all-day comfort of Three-Point Fit. Unobtainium components increase grip and multiple interchangeable nosepads provide a secure, customizable fit. Lens tints include Black Iridium, Black Iridium Polarized, ClearBlack Iridium Photochromic, Fire Iridium Polarized, G30, G30 Polarized, G40, Grey Polarized, Ice Iridium, Jade Iridium, OO Red Iridium Polarized and Persimmon. MARCHON: SALVATORE FERRAGAMO Marchon Eyewear launches the Salvatore Ferragamo Eyewear collection. The new line features a mix of iconic brand elements, intensely saturated colors and brilliant designs. Themes recurring throughout the collection are the experimentation of textures on acetate, diverse colorations and the use of rich materials. Ferragamo loved diversity and preferred strong, bold colors that broke away from whites, blacks and browns. Signature adornments such as the Gancino, Vara and Salvatore Ferragamo prints reinforce the brand’s innovative designs and defined style. INSIGHT Born in Bonito, Italy, Salvatore Ferragamo found his calling when he made his first pairs of shoes at age 9 for his sisters to wear at their confirmation. After studying shoemaking in Naples, he opened a small store in his parents’ home. In 1914 he emigrated to the U.S. In Hollywood, Ferragamo found success, initially opening a shop for shoe repair and made-to-measure shoes, which became prized items among celebrities. In 1927, Ferragamo returned to Italy and began designing shoes for some of the most influential women of the 20th century, including Eva Person and Marilyn Monroe. NEW YORK EYE: EDDIE BAUER EYEWEAR New York Eye launches Eddie Bauer Eyewear, a value-infused 30-piece optical collection. The frames abide by the same quality and performance standards as the brand’s signature outerwear, clothing, accessories and world-class mountaineering gear for men and women. Materials include zyl, titanium, stainless steel and TR90 in such colors as black, brown, tortoise and blue. The design aesthetic of the eyewear is classic yet modern with variations on rectangular, clubman and preppy designs. Some styles feature eye-grabbing laminated temples. INSIGHT Born in 1899 on Orcas Island off the coast of Washington state, Eddie Bauer turned his love of the outdoors into a business when he opened Eddie Bauer’s Sport Shop in Seattle in 1920. He went on to develop and patent a variety of groundbreaking outdoor products from badminton shuttlecocks to sleeping bags and became a household name after creating Skyliner, the first quilted goose down jacket patented in America. EASTERN STATES: RANDEES KANDEES BY EXCES Eastern States Eyewear introduces Randees Kandees, a sunglass collection designed by New York City artist Randee Bassen. Randees Kandees will be distributed under the Eastern States’ Exces Eyewear umbrella. Combining her talents as an artist with her original views of fashion, Bassen has created a collection that features a wide array of vivid plastic colors gracing eclectic, youthful designs. With statement-making shapes and bold treatments that include metal enhancements, contoured cuts and rhinestones, Randees Kandees styles are perfect for women seeking a fun pair of sunglasses. INSIGHT “My art typically consists of canvas paintings influenced by abstract and cubism styles,” Bassen says. “I create sculptures, installations, postmodern collages and jewelry as well. I also love taking interesting retired items or accessories and turning them into decorative or wearable collectible pieces.”

Previous Page Next Page

Publication List
Using a screen reader? Click Here