20 20 April 2012 : Page 27
UPFRONT APRIL EDITED BY CHRISTINE YEH the Dress.” Directed Dre Fashion’s love affair with art piece “The Woman video dream-like the in the Culte sunglass collection by DJ-trio Au Revoir Simone, soundtrack haunting a to ed. The real and greed. Giada Colagrande and set with ritualistic obsession filled dark-side s reen among film explores fashion’ on film noir status on-screen sunglass—takes Culte siren of the movie—the witches and flickering lights. elegant tine’s night shadows, lingering soiree on Valentine’ enchanting darkly a held Miu bs attended To premiere the film, Miu trove of indie celebs stylish A eek. W Fashion York arley Viera during the throes of New Leighton Meester, Harley asikowska, W Mia g of “The the invitation−only fête including Abramovic. Following the screening Marina and oly Ghost Holy Newton, Willem Dafoe by Au Revoir Simone and sets to along danced be available Woman Dress,” guests Italian-made sunglasses will The frames. iu Miu’s and tried on the golden-hued cultish film on Miu the atch W . May of end at the et objet in select stores and online a bewitching coven of obj to transported be to ready YouTube channel and get — Patrisha Zabrycki course! of cou sunglasses, with du désir complete Au Revoir Simone GETS FRAMED THE OCCULT as Miu Miu debuts its new by art world sets a surreal mise-en-scène Giada Colagrande Mia Wasikowska Dafoe Channing Tatum Willem and Jenna Dewan Meester Leighton April 2012 20/2 A 20/20 0 0 • 27
Upfront
Patrisha Zabrycki
<br /> THE OCCULT GETS FRAMED.<br /> <br /> Fashion’s love affair with the art world sets a surreal mise-en-scène as Miu Miu debuts its new Culte sunglass collection in the dream-like video art piece “The Woman Dress.” Directed by Giada Colagrande and set to a haunting soundtrack by DJ-trio Au Revoir Simone, the film explores fashion’s dark-side filled with ritualistic obsession and greed. The real siren of the movie—the Culte sunglass—takes on film noir status on-screen among lingering shadows, elegant witches and flickering lights.<br /> <br /> To premiere the film, Miu Miu held a darkly enchanting soiree on Valentine’s night during the throes of New York Fashion Week. A stylish trove of indie celebs attended the invitation-only fête including Mia Wasikowska, Leighton Meester, Harley Viera Newton, Willem Dafoe and Marina Abramovic. Following the screening of “The Woman Dress,” guests danced along to sets by Au Revoir Simone and Holy Ghost and tried on the golden-hued frames. The Italian-made sunglasses will be available in select stores and online at the end of May. Watch the cultish film on Miu Miu’s YouTube channel and get ready to be transported to a bewitching coven of objet du désir complete with sunglasses, of course!<br />
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