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NEW PRODUCTS FOCUS ON EYE HEALTH: A National Summit GOOD SPORTS Sport glasses are serious business—they not only measurably improve performance, they also protect the eyes from injury. Making sport eyewear a viable part of your practice can mean serious business for you. To reach peak performance in this key category, try tr these 20/20 basics. REGISTER NOW! ........................... Wednesday June 20, 2012 Washington Marriott at Metro Center Washington, DC 20/20 BASICS BY GLORIA NICOLA MADE TO ORDER Inform patients of the cus-tomization options available, such as wrap styles, lens colors and mirror coatings for specific activities as well as Rx programs available from sport glass manufacturers. TALK TECH Focus on performance-enhanc-ing details. Steer customers toward such specific products and features as grippable materials, interchangeable lenses, and ventilation and anti-fog systems. Discuss high-tech nosepad solutions. ENGAGE IN Q & A In what sports do your patients participate? What are their hobbies? What sports do their children play? Do they participate in water sports? If so, recommend polarized lenses. And don’t forget driving—another activity enhanced by polarization. Register at PreventBlindness.org/eyesummit Join Prevent Blindness America and other leading organizations for updates of two very signifi cant public health reports – Vision Problems in the U.S . and The Economic Impact of Vision Problems – in addition to a variety of public health presentations. GET IN THE GAME Showcase sport product in its own display, front and center, using images of actual sports figures and local athletes when possible. Take direction from the seasons. Add swim goggles to your sport mix in the summer and ski goggles in the winter. For the youngest sport fans, create a display area for kids’ sport glasses in your children’s section. KID ALERT Kids need sport glasses, too. Make certain parents under-stand an ophthalmic frame with polycarbonate lenses, although excellent for every-day use, is not sufficient for children involved in contact sports. Go to schools and talk with kids about the need for protective eyewear. Advertise sport offerings in local papers and magazines, on your web-site and through social media. ........................... Gold Sponsors BE THE EXPERT Establish yourself as a sport expert by reading company information and talking to vendors. Take advantage of the educational literature your suppliers provide and display it prominently in the waiting room. Keep up-to-date on what athletes— especially professional play-ers and Olympic medalists— are wearing on their eyes. Use 20/2 20/20 0/20 0 as a source. e. Illustrations by IRIS JOHNSON ® Silver Sponsors ACCENT ON ACCESSORIES Display sport accessories— cords and retainers, anti-fog sprays, floatable cases and oversized cases designed for those 8-and 9-base curve designs—at the point-of-sale. Advise customers on the proper maintenance of sport eyewear: For example, only dry-wipe AR lenses with a special AR cloth. Alliance for Eye and Vision Research American Public Health Association Foundation for Eye Health Awareness Lions Clubs International ThromboGenics VisionServe Alliance American Foundation for the Blind AMD Alliance International Helen Keller International Research to Prevent Blindness Vision 2020 USA » Sponsorship opportunities are still available. Please visit PreventBlindness.org/eyesummit or call 800.331.2020 for more information. April 2012 20/20 • 103
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