20 20 April 2012 : Page 100
NEW PRODUCTS 7 SPORT STYLE 7 ZYLOWARE: STETSON SU 8204P 8 Target Customer: Men seeking timeless, versatile styling; progressive lens-friendly Material: Plastic Size: 60/15 (145) Pricing: $$ (800) 765-3700/www.zyloware.com 8 ZEAL OPTICS: INSOMNIA Target Customer: Male sport enthusiasts participating in activities that require 9 style-hugging face protection from the sun, wind and debris such as running, mountain biking, soccer and basketball Materials: (Frame) Z Resin; (lenses) hybrid, injection-molded, decentered material Special Features: Hyperion Lens Technology featuring the lightness of polycarbonate and the optical clarity of glass; My Fit Nosebridge technology with up to 50 percent vertical and hor-izontal adjustment; ProFlex Rubber pads strategically placed to enhance stability Pricing: $$$$ (888) 454-9325/www.zealoptics.com 9 SERENGETI EYEWEAR/A DIVISION OF BUSHNELL OUTDOOR PRODUCTS: LORENZO Target Customer: Individuals who appreciate timeless styling paired with 10 customized fit and Serengeti’s exclusive lens technology Materials: (Frame) injected nylon; (lenses) glass Special Features: Rxable lenses featuring Spectral Control and photochromic technologies with or without polarization; spring hinges; adjustable wire core temples and nosepads Pricing: $$$$ (non-polarized); $$$$$ (polarized) (888) 838-1449/www.serengeti-eyewear.com 10 WESCAN OPTICAL: EVATIK 1014 Target Customer: Fashion-conscious men who appreciate sleek styling and 11 impeccable fit Materials: (Frame) stainless steel; (lenses) CR-39 Size: 58/17 (140) Special Features: Available with polarized lenses with an anti-scratch coating and a seven-layer backside anti-glare treatment Pricing: $$$ (non-polarized); $$$$ (polarized) (800) 361-6220/www.evatik.com 11 REPTILE: TERRAPIN Target Customer: Men and women who want style paired with the latest in polarized technology Materials: (Frame) metal; (lenses) crystal Special Features: Gradient polarized lenses with 99.8 percent polarized efficiency and Reptile’s multilayer TPC-X lens technology; frame offered in gold plate or silver chrome Pricing: $$$$$ 12 (800) 625-1880/www.reptilesun.com 12 LIVE EYEWEAR: COCOONS WITH PHOTOCHROMIC LENSES Target Customer: OveRx wearers who need a consistent level of light trans-mission as UV intensity fluctuates Special Features: Cocoons OveRx eyewear has added polarized photochromic lenses as an option to all six of its styles; the new lenses feature Live Eyewear’s optical grade Polare polarized lens system in a gray or amber tint; neoprene case and large lens cloth Pricing: $ (800) 834-2563/www.liveeyewear.com 100 • April 2012 20/20
Publication List
Using a screen reader? Click Here