20 20 April 2012 : Page 98

NEW PRODUCTS 1 2 SPORT STYLE 1 L’AMY AMERICA: COLUMBIA PADRE Target Customer: Men seeking classic navigator styling with high-perfor-mance, sport-functioning temples and polarized lenses Materials: Stainless steel with bi-injected, rubberized, H90 (Hyperlite 90) temples Special Features: Lenses feature Columbia’s Eliminator polarized lens technology and are Carl Zeiss Vision-certified Rxable; Gripol rubber temple tips and nosepads Pricing: $$ (800) USA-LAMY/www.lamygroup.com 2 MAUI JIM: MAUIPURE 3 Target Customer: Active individuals seeking premium polarized lens technol-4 ogy Special Features: New ultra-light, hybrid, injection-molded, decentered polarized lens option that blends the optical brilliance of super-thin glass with excellent scratch-and impact-resistance; the lenses are currently offered in three, 8-base rimless designs: Olowalu (pictured), Mala and Nakalele; frames feature beta titanium temples and adjustable nose bridges; lenses are offered in neutral gray, HCL bronze and Maui HT (high transmission) Pricing: $$$$$ (888) 666-5905/www.mauijim.com 3 CHARMANT GROUP: ELLE CITY WEAR STYLE SERIES 18956 VO Target Customer: Women seeking glamorous statement-making sunglasses Material: Plastic Size: 58/16 (125) Pricing: $$ (800) 645-2121/www.charmant-usa.com 5 4 RUDY PROJECT: NOYZ Target Customer: Individuals active in a wide variety of sports Materials: (Frame) grilamid; (lenses) polycarbonate Special Features: Quick Change interchangeable lens system; 360-degree adjustable temples; Ergo IV ergonomic nose piece; case with pouch/lens cloth Pricing: $$$$ (888) 860-7597/www.rudyprojectusa.com 5 COSTA: CAYE Target Customer: Serious anglers and outdoor enthusiasts Special Features: 6 Versatile full-frame style with stainless steel hinges and no-slip Hydrolite nosepads; lens options include Costa’s patented 580 lenses in glass or polycarbonate; the lenses are also available in Costa’s Rx program; frames come in black, tortoise and white; lenses are offered in gray, copper and amber, and blue, green and silver mirror Pricing: $$$ to $$$$ (depending on lenses) (800) 447-3700/www.costadelmar.com 6 HILCO: LEADER ULTRA SOFT LENS WIPES Target Customer: Eyeglass and sunglass wearers Special Features: Soft non-woven tissue with Hilco streak-free formula that dissolves dirt and oils safely; won’t scratch lenses even when dry; holds moisture many times longer than standard wipes; made in the U.S., packaged in 30-and 100-count boxes Pricing: $ (800) 955-6544/www.hilco.com 98 • April 2012 20/20

New Products

SPORT STYLE 1 L’AMY AMERICA: COLUMBIA PADRE Target Customer: Men seeking classic navigator styling with high-performance, sport-functioning temples and polarized lenses Materials: Stainless steel with bi-injected, rubberized, H90 (Hyperlite 90) temples Special Features: Lenses feature Columbia’s Eliminator polarized lens technology and are Carl Zeiss Vision-certified Rxable; Gripol rubber temple tips and nosepads Pricing: $$ (800) USA-LAMY/www.lamygroup.com 2 MAUI JIM: MAUIPURE Target Customer: Active individuals seeking premium polarized lens technology Special Features: New ultra-light, hybrid, injection-molded, decentered polarized lens option that blends the optical brilliance of super-thin glass with excellent scratch- and impact-resistance; the lenses are currently offered in three, 8-base rimless designs: Olowalu (pictured), Mala and Nakalele; frames feature beta titanium temples and adjustable nose bridges; lenses are offered in neutral gray, HCL bronze and Maui HT (high transmission) Pricing: $$$$$ (888) 666-5905/www.mauijim.com 3 CHARMANT GROUP: ELLE CITY WEAR STYLE SERIES 18956 VO Target Customer: Women seeking glamorous statement-making sunglasses Material: Plastic Size: 58/16 (125) Pricing: $$ (800) 645-2121/www.charmant-usa.com 4 RUDY PROJECT: NOYZ Target Customer: Individuals active in a wide variety of sports Materials: (Frame) grilamid; (lenses) polycarbonate Special Features: Quick Change interchangeable lens system; 360-degree adjustable temples; Ergo IV ergonomic nose piece; case with pouch/lens cloth Pricing: $$$$ (888) 860-7597/www.rudyprojectusa.com 5 COSTA: CAYE Target Customer: Serious anglers and outdoor enthusiasts Special Features: Versatile full-frame style with stainless steel hinges and no-slip Hydrolite nosepads; lens options include Costa’s patented 580 lenses in glass or polycarbonate; the lenses are also available in Costa’s Rx program; frames come in black, tortoise and white; lenses are offered in gray, copper and amber, and blue, green and silver mirror Pricing: $$$ to $$$$ (depending on lenses) (800) 447-3700/www.costadelmar.com 6 HILCO: LEADER ULTRA SOFT LENS WIPES Target Customer: Eyeglass and sunglass wearers Special Features: Soft non-woven tissue with Hilco streak-free formula that dissolves dirt and oils safely; won’t scratch lenses even when dry; holds moisture many times longer than standard wipes; made in the U.S., packaged in 30- and 100-count boxes Pricing: $ (800) 955-6544/www.hilco.com SPORT STYLE 7 ZYLOWARE: STETSON SU 8204P Target Customer: Men seeking timeless, versatile styling; progressive lens-friendly Material: Plastic Size: 60/15 (145) Pricing: $$ (800) 765-3700/www.zyloware.com 8 ZEAL OPTICS: INSOMNIA Target Customer: Male sport enthusiasts participating in activities that require style-hugging face protection from the sun, wind and debris such as running, mountain biking, soccer and basketball Materials: (Frame) Z Resin; (lenses) hybrid, injection-molded, decentered material Special Features: Hyperion Lens Technology featuring the lightness of polycarbonate and the optical clarity of glass; My Fit Nosebridge technology with up to 50 percent vertical and horizontal adjustment; ProFlex Rubber pads strategically placed to enhance stability Pricing: $$$$ (888) 454-9325/www.zealoptics.com 9 SERENGETI EYEWEAR/A DIVISION OF BUSHNELL OUTDOOR PRODUCTS: LORENZO Target Customer: Individuals who appreciate timeless styling paired with customized fit and Serengeti’s exclusive lens technology Materials: (Frame) injected nylon; (lenses) glass Special Features: Rxable lenses featuring Spectral Control and photochromic technologies with or without polarization; spring hinges; adjustable wire core temples and nosepads Pricing: $$$$ (non-polarized); $$$$$ (polarized) (888) 838-1449/www.serengeti-eyewear.com 10 WESCAN OPTICAL: EVATIK 1014 Target Customer: Fashion-conscious men who appreciate sleek styling and impeccable fit Materials: (Frame) stainless steel; (lenses) CR-39 Size: 58/17 (140) Special Features: Available with polarized lenses with an anti-scratch coating and a seven-layer backside anti-glare treatment Pricing: $$$ (non-polarized); $$$$ (polarized) (800) 361-6220/www.evatik.com 11 REPTILE: TERRAPIN Target Customer: Men and women who want style paired with the latest in polarized technology Materials: (Frame) metal; (lenses) crystal Special Features: Gradient polarized lenses with 99.8 percent polarized efficiency and Reptile’s multilayer TPC-X lens technology; frame offered in gold plate or silver chrome Pricing: $$$$$ (800) 625-1880/www.reptilesun.com 12 LIVE EYEWEAR: COCOONS WITH PHOTOCHROMIC LENSES Target Customer: OveRx wearers who need a consistent level of light transmission as UV intensity fluctuates Special Features: Cocoons OveRx eyewear has added polarized photochromic lenses as an option to all six of its styles; the new lenses feature Live Eyewear’s optical grade Polare polarized lens system in a gray or amber tint; neoprene case and large lens cloth Pricing: $ (800) 834-2563/www.liveeyewear.com MATERIAL MATTERS 1 THE MCGEE GROUP: ARGYLECULTURE RIFF COLLECTION: COLTRANE Target Customer: Men 25-plus who like sophisticated designs and the modern American lifestyle Materials: Plastic with metal temples Size: 55/17 (140) Special Features: Spring hinges; hard case Pricing: $$ (800) 966-2020/www.mcgeegroup.com 2 EASTERN STATES EYEWEAR: THIERRY MUGLER 9300 Target Customer: Women desiring an alternative to the old school cateye Material: Plastic Size: 52/15 (135) Pricing: $$$ (800) 645-3710/www.eseeyewear.com 3 CLARITI EYEWEAR: KONISHI FLEX TITANIUM KF8334 Target Customer: Men seeking a classic design that is lightweight and comfortable Material: Memory metal bridge and temples Special Feature: Spring hinges Pricing: $$$ (800) 372-6372/www.claritieyewear.com 4 A&A OPTICAL: JIMMY CRYSTAL NEW YORK CHARM Target Customer: Women who want wearable shapes with a bit of dazzle Materials: Metal with plastic temples Size: 51/18 (135) Special Feature: Flower petals accented with colored Swarovski crystals Pricing: $$$ (800) 492-4465/www.aaopticalco.com 5 LBI: GEEK 201 Target Customer: Individuals seeking the legendary clubman look Materials: Plastic, metal Size: 53/20 (145) Special Feature: Soft nosepads Pricing: $$ (800) 423-5175/www.lbi.biz 6 NANOFILM: ULTRA CLARITY LENS CARE SPRING COLLECTION Target Customer: Eyeglass wearers; ideal for thank you gifts and promotions Special Features: Limited edition collection that includes a 1-ounce spray bottle, a 4-ounce easy-pour bottle and a care kit in an organza bag; bottles are offered in four patterns, including birds, flowers and hearts; Ultra Clarity lens cleaner is effective and safe for all eyeglass and sunglass lenses and coatings, including AR coatings Pricing: $ (800) 883-6266/www.nanofilmtechnology.com

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