20 20 April 2012 : Page 97
WHA T’S NEXT new lines EYE DEALS EYEWEAR: PAWS N CLAWS TWEENERS SEEING SUPPORTING SA VING ye Deals Eyewear adds a four-style collection to its Paws N Claws line, which made its debut in 2011 and was created for the 170 million-plus dog and cat owners. Eye Deals is making a 5 percent donation from the sale of each frame in the collection to the ASPCA (American Society for the Prevention of Cruelty to Animals). Targeted to tweens, the new styles add a trendy, hip feel to the collection. The tweener frames come in such colors as pink, plum, purple, black and brown. Details include animal prints, crystal paw prints on the temples and cut-out butterfl y designs with tiny paw prints. Paws N Claws Eyewear plans to continue to expand the brand with new frame designs. PHILOSOPHY: “People who buy our eyewear feel good about their purchases and know they are supporting a special cause by giving back. Giving back will in turn help save the lives of animals in need. This is the philosophy behind our collection,” says Samuel Shapiro, president of Eye Deals Eyewear, and founder and CEO of Paws N Claws Eyewear. Traci Seibert, creative director of Paws N Claws Eyewear, adds: “By offering customers a variety of new designs to choose from, Paws N Claws is increasing donations to the ASPCA as well as giving back to other animal organizations.” PAWS N CLAWS 612 E PAWS N CLAWS 611 TIP: Eye Deals Eyewear plans to develop the “Seeing Supporting Saving” motto into a line of frames that will support both people and animals in need. MARKETING: The motto of Paws N Claws is “Seeing Supporting Saving” and is printed on the temples of the new styles. PRICE POINT: $$. For additional information, contact Eye Deals Eyewear, (800) 223-0167; website: www.pawsnclawseyewear.com Your premier online source for optimizing practice growth… just got EASIER to use! · More reader friendly—so you can fi nd info quickly! · New practice-building content weekly · Interactive polls to measure your practice against others · New comment boxes to jump into online dialogues with colleagues · Social media links to help you share and receive stories and ideas · Hundreds of archived articles on how to grow your practice— organized to help you capture opportunities Join over 10,500 registered readers today at ReviewOB.com! Platinum Gold Silver TM
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