20 20 April 2012 : Page 96
WHA T’S NEXT new lines BCBGMAXAZRIA GLOBAL FIT Colette CLEARVISION: GLOBAL FIT COLLECTION A STYLISH FIT T he latest addition to ClearVision’s expanding Specialty Fit offerings, the Global Fit collection consists of specially designed frames within branded collections for an audience with special fi tting needs. Created for individuals with a narrow or lower nose bridge and fl atter facial structure, the Global Fit collection offers highly adjustable, fashion-forward eyewear for those who desire today’s styles in a more customized fi t. Constructed with a fl atter base curve and longer, bowed temples that follow the natural shape of the head, the styles provide a more comfortable, secure fi t that won’t slip. All designs have gooseneck nosepad arms allowing for substantial adaptability. The collection offers chic, fashionable designs in modern, angular eye shapes that are fl attering to all facial structures. The initial release consists of four styles from ClearVision’s popular BCBGMAXAZRIA brand with two more styles planned for this collection later in the spring. An expansion into BCBGMAXAZRIA GLOBAL FIT Sybil y other brands is scheduled for January 2013. PHILOSOPHY: “Global Fit fulfi lls a need in the market-place for adjustable fi t eyewear,” says Jennifer Coppel, ClearVision’s manager of product design and development. “Th “These new styles provide the same glamorous looks seen in the BCBGMAXAZRIA collection but are tailored in design to accommodate unique physical attributes. In addition, Global Fit’s deeper, more saturated color palette of striking blacks, rich purples, deep blues and luscious browns are complementary to many skin tones. MARKETING: A Global Fit countercard is available. PRICE POINT: $$$. For additional information, contact ClearVision Optical, (800) 645-3733; website: www.cvoptical.com TIP: Other Specialty Fit collections available from ClearVision include Passion for Petites, XLFIT, Pediatrics, Kids and Style ’n Fit. TM Get more looks ™ 888.767.0383
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