20 20 April 2012 : Page 95
WHA T’S NEXT new lines OGI: SERAPHIN THE GENTLEMEN’S COLLECTION QUINCY B A CLASS OF ITS OWN ecause today’s urbane gentleman is faced with more choices than ever regarding his eyewear, Ogi’s Seraphin line has added eight masculine styles that combine simplicity with a splash of intrigue. Seraphin, which Ogi deﬁ nes as neoclassic, reﬂ ects the essence of classic eye-wear with a sharp, modernistic edge. The new Gentleman’s Collection deﬁ nes and redeﬁ nes a distinct class of timeless eyewear that allows the wearer to convey sophistication and appear faultlessly groomed. Styles consist of variations on rectangles and preppy designs in such striking color combinations as blue and tortoise, blue and brown, and shades of blue. Details include soft curves contrasted with hard edges, thick eye shapes, smaller silhouettes and dual rivets. PHILOSOPHY: “The Gentleman’s Collection was inspired by trends set in motion by the modern man. The classic shapes, impressive color palette, and ﬂ awless details of each style exude power and embody the gentleman’s fashion-for-ward sense,” says Josh Wyman, Ogi marketing ng coordinator. “This collection reﬂ ects Seraphin’s ’s image by revamping classic styles with a contemporary ry spin, resulting in a perfect ﬁ t for today’s urbane gentleman.” eman.” MARKETING: Merchandising materials include a Seraphin logo plaque, countercards and large window dow banners. All Seraphin frames come with a leather hard ard case and microﬁ ber cleaning cloth. PRICE POINT: $$$ to $$$$. For additional informa-tion, contact Ogi Frames, (888) 560-1060; website: www.ogiframes.com WASHINGTON TIP: The Seraphin collection was conceived around the idea of appealing to the romantic hero—the individual who yearns for sophisticated luxury, precision handcrafting and comfortable price points. The largest collection of fine crystal eyewear, anywhere. Over 40 new designs in 2012.
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