20 20 April 2012 : Page 94
WHA T’S NEXT new lines SAVANNAH LIBERTY SPORT: WOMEN’S PERFORMANCE SUNGLASSES HER STYLE HER W A Y L iberty Sport launches a performance sunglass collection for the active woman who is into lifestyle sports. The new series consists of four Rxable sunglasses in feminine shapes and colors with all the key performance features. Frames are made from m high-grade nylon and have head-hugging temples that ﬁ t under er most helmets. Three styles have an 8-base curve design and one ne is 6-base. Lenses meet ANSI Z80.3 standards. Frame colors range ge from black, bronze and tortoise to burgundy, plum, raspberry y and navy blue. PHILOSOPHY: “Women are very active today and require the right equipment to perform better. Sunwear should be comfortable and complement their activities. Women don’t want to wear expensive designer frames while perspiring on a bike or running,” says Linda Laube, Liberty Sport vice president of marketing. TIP: Liberty Sport has introduced a more feminine “LS” logo for the women’s s styles. SUNRISE six-place d display is available to highlight the new MARKETING: A six-pla collection. Each sunglass comes with a semi-rigid case, coordinating collectio cleaning cloth and clip-on cord. PRICE POINT: $$$. For additional information, contact Liberty Sport, (800) 444-5010; website: www.libertysport.com The largest collection of fine crystal eyewear, anywhere. Over 40 new designs in 2012.
LIBERTY SPORT: WOMEN’S PERFORMANCE SUNGLASSES<br /> Liberty Sport launches a performance sunglass collection for the active woman who is into lifestyle sports. The new series consists of four Rxable sunglasses in feminine shapes and colors with all the key performance features. Frames are made from high-grade nylon and have head-hugging temples that fit under most helmets. Three styles have an 8-base curve design and one is 6-base. Lenses meet ANSI Z80.3 standards. Frame colors range from black, bronze and tortoise to burgundy, plum, raspberry and navy blue.<br /> <br /> OGI: SERAPHIN THE GENTLEMEN’S COLLECTION<br /> Because today’s urbane gentleman is faced with more choices than ever regarding his eyewear, Ogi’s Seraphin line has added eight masculine styles that combine simplicity with a splash of intrigue. Seraphin, which Ogi defines as neoclassic, reflects the essence of classic eyewear with a sharp, modernistic edge. The new Gentleman’s Collection defines and redefines a distinct class of timeless eyewear that allows the wearer to convey sophistication and appear faultlessly groomed. Styles consist of variations on rectangles and preppy designs in such striking color combinations as blue and tortoise, blue and brown, and shades of blue. Details include soft curves contrasted with hard edges, thick eye shapes, smaller silhouettes and dual rivets.<br /> <br /> CLEARVISION: GLOBAL FIT COLLECTION<br /> The latest addition to ClearVision’s expanding Specialty Fit offerings, the Global Fit collection consists of specially designed frames within branded collections for an audience with special fitting needs. Created for individuals with a narrow or lower nose bridge and flatter facial structure, the Global Fit collection offers highly adjustable, fashion-forward eyewear for those who desire today’s styles in a more customized fit. Constructed with a flatter base curve and longer, bowed temples that follow the natural shape of the head, the styles provide a more comfortable, secure fit that won’t slip. All designs have gooseneck nosepad arms allowing for substantial adaptability. The collection offers chic, fashionable designs in modern, angular eye shapes that are flattering to all facial structures. The initial release consists of four styles from ClearVision’s popular BCBGMAXAZRIA brand with two more styles planned for this collection later in the spring. An expansion into other brands is scheduled for January 2013.<br /> <br /> EYE DEALS EYEWEAR: PAWS N CLAWS TWEENERS<br /> Eye Deals Eyewear adds a four-style collection to its Paws N Claws line, which made its debut in 2011 and was created for the 170 million-plus dog and cat owners. Eye Deals is making a 5 percent donation from the sale of each frame in the collection to the ASPCA (American Society for the Prevention of Cruelty to Animals). Targeted to tweens, the new styles add a trendy, hip feel to the collection. The tweener frames come in such colors as pink, plum, purple, black and brown. Details include animal prints, crystal paw prints on the temples and cut-out butterfly designs with tiny paw prints. Paws N Claws Eyewear plans to continue to expand the brand with new frame designs.
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