Vision Monday March 23, 2012 - Vision Expo East Daily Day 1 : 3
3 SHOW NEWS Oakley Introduces Oakley Stealth, Advanced Lens Treatment FOOTHILL RANCH, Calif.—Today Oakley announced the introduction of Oakley Stealth, a new industry leading anti-reflective (AR) lens coat-ing optimized for performance and durability. “Oakley made its mark by pushing possibility past the confines of industry standards and the limits of conventional thinking, and this new innovation for prescription sport lenses continues a heritage of lead-ing technology,” said Oakley CEO Colin Baden. “It was inspired and driven by the demands of the best athletes on earth, and as with all Oakley break-throughs, it transcends to active lifestyles.” Described by Oakley as “a superior scratch-resis-tant hard coat, anti-static properties and AR combi-nation,” Oakley Stealth is now part of the technol-ogy that comes standard with Oakley True Digital prescription lenses. Oakley Stealth is added to the back surface of sun lenses to eliminate bright, mag-nified reflections, and thereby optimize the wide and crisp visual field offered by Oakley True Digi-tal. Athletes will have clear vision without the per-formance-compromising distraction of reflections, and the superior durability of Oakley Stealth extends lens longevity, according to Oakley. Oakley’s Stealth includes an oleophobic/hydro-phobic surface treatment that resists oils to minimize smudges, repels water, dust and pollen. ■ Solutionreach Becomes Certifi ed Partner With Eyefi nity LEHI, Utah—Solutionreach, a market leader in patient engagement services, and Eyefinity, a lead-ing provider of innovative eyecare business solu-tions, announced a strategic relationship that allows users of OfficeMate practice management software to seamlessly integrate a roster of patient engage-ment tools from Solutionreach. Solutionreach provides eyecare practices with a variety of services to streamline office management, manage online reputations, and effectively market through social media. Additionally, specialized fea-tures, such as “Glasses Ready” will cater specifically to the needs of eyecare practices. “With Eyefinity, we can heighten the level of com-munication between the practice and patients, lead-ing to greater patient doctor relationships and growth,” said Jim Higgins, CEO of Solutionreach. Utilizing text, email, voice, video, web, and social media tools, Solutionreach equips today’s eyecare professional with “high-tech” solutions that don’t sacrifice the “high-touch” engagement tools includ-ing appointment reminders, confirmations, reactiva-tion, referrals, birthday wishes, holiday wishes, sur-veys, newsletters, customized promotions and more. “Effective communication is the key to building lasting relationships between patient and provider,” said James Kirchner, OD, chief professional officer for Eyefinity. “Through our new relationship with Solutionreach, OfficeMate clients can now easily incorporate these cutting-edge patient engagement tools into their practice to strengthen their relation-ships with current patients and quickly establish strong relationships with new patients.” ■ Coburn Technologies Signs Coating Licensing Agreement With Solaris SOUTH WINDSOR, Conn.—Coburn Technolo-gies, formerly Gerber Coburn, has signed an exclu-sive licensing agreement with Solaris Optical Coat-ings for the distribution and development of its UVMaxQT, UVAR and related backside hard coat-ing intellectual property and has engaged Sirius Technologies to sell the products. Alex Incera, president of Coburn Technologies said, “Coatings are a strategic part of our overall product portfolio, and we view this agreement as an important step forward for our company. Through this agreement, Coburn’s broad range of coating products will be expanded by UVMaxQT and UVAR, two highly successful backside hard coating products already used by many wholesale labs as a high quality, cost-effective solution for their coating needs. The agreement will also bring experienced technical resources and a broad range of intellectual property to our in-house coating development pro-gram. This combination of new product additions, portfolio of coating Intellectual property, and tal-ented resource expansion will place Coburn Tech-nologies in a strong competitive position.” Curt Brey vice president marketing and business development added, “Our research team has com-pleted a thorough investigation of the products and intellectual property and we are quite impressed with the results. Customer acceptance of the prod-ucts is high and growing rapidly due to the strong balance of technical performance and price, and it will continue to grow with the support of Coburn’s global service organization. The patented technol-ogy is solid and the performance of UVMaxQT far exceeds industry standards as well as the perfor-mance of the leading competitive products. UVMaxQT and UVAR are immediately available through both Coburn Technologies and Sirius Tech-nologies, an independent distributor, service and sup-port provider of ophthalmic coating products. ■ WWW.VISIONMONDAY.COM VISION EXPO DAILY | MARCH 23, 2012
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