NOVEMBER 20, 2017 NO. 22 • $4 VOL. 66 | FLOOR COVERING WEEKLY The industry’s leaders shined a light on sustainable practices & progress at GreenBuild 2017. See story on page 6. Life of THE INDUSTRY’S BUSINESS NEWS & INFORMATION RESOURCE NEW CHANNELS OPEN UP PREMIUM MARKET By Sharyn Bernard The entire home furnishings industry was battered badly by the Great Recession of 2008 and it was slow to rebound. But as the economy bounced back, the housing market came back too, and subsequently, home furnishings saw corresponding gains. And the economy has not just recovered, it has boomed, at least in some markets — the luxury home furnishings market is one of them, floor covering included. Pamela N. Danzinger, an internationally recognized expert and re-searcher on the luxury and influencer market, noted that the home fur-nishings market in total (which includes furniture, flooring, home textiles and more) lagged in the recovery — not returning to health until 2014 — but it’s back to its pre-recession peak, which she pegs at $288 billion. The real estate market has definitely improved — the National As-sociation of Realtors reports that average sales prices have increased 4.2 percent over last year, even while the market is relatively flat due to low inventory. Meanwhile, the United States Census Bureau reported September 2017 housing starts at 6.1 percent over last year’s numbers. All of those homes need to be furnished. “The home furnishings category just recovered from the losses that the industry underwent,” Danzinger said. “It really has been a slow and painful recovery.” But now that it’s back, she said that the key difference Continued on page 8 Carlisle’s Designer Collection rugs pair nicely with its wide plank hardwood.