Mitchell Hora 2017-08-30 01:24:08
Iowa State University Ag Systems Technology and Agronomy, B.S., 2017 Hometown: Ainsworth, Iowa Enjoys: Learning more about soil health, sustainability, and water quality— and attending Iowa State football games. It was during my freshman internship with E4 Crop Intelligence in Woodbine, Iowa, that I decided to pursue a career in consulting. I began developing business plans and tailoring my curriculum, and I added an agronomy major to the Ag Systems Technology program. As a sophomore, I interned with Anez Consulting in Willmar, Minnesota, and continued the pursuit to start my own company aimed at improving soil health. I started working independently with a company in South Africa—my first customer—and this led to the incorporation of Continuum Ag. Through the ISU Ag Entrepreneurial Initiative, I spent my final Thanksgiving break visiting my client in South Africa. I visited farms that I was working with remotely and saw a variety of crops: corn, plums, grapes, wheat, onions, carrots, potatoes, and peanuts. I gave two presentations on the status of soil health in the U.S., and today, Continuum Ag continues working towards improvement of agriculture around the globe. At Iowa State, I had incredible opportunities with various organizations, where I developed my skills as a leader. It was my involvement in collegiate organizations, networking opportunities, and the Initiative that prepared me for the business world. Today, Continuum Ag, works with farmers, consultants, and agribusinesses to evaluate soil biology and nutrient availability, as affected by modern agricultural management practices. I’m currently working with about 30 Iowa farmers, as well as companies in South Africa, Colorado, Minnesota, Wisconsin, New Zealand, and beyond. Working with agribusinesses, Continuum Ag connects new products to Midwestern farmers in order to evaluate the effects on our soils. A movement for improved soil health has really taken off, and Continuum Ag plans to stay on the cutting edge. With a start-up company, there is always a long “to do” list, but my work ethic drives me to get things done. My plan is to change the world of agriculture by logistically implementing soil health practices. Modernized sustainable farming must provide for a growing population, while at the same time remaining profitable for the grower. My advice for those considering starting a business? Take the risk and go for it! Opportunities abound with an ATM degree.
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