Review of Optometry May 15, 2017 : cover tip 1

ACUVUE® VITA® Brand Contact Lenses were created to address the needs of monthly patients who suffer in silence. In a clinical study, patient ratings for ACUVUE® VITA® were superior for “Overall Comfort” compared to Air Optix® Aqua, Biofinity® and Ultra® at weeks 1, 2, 3 and 4. Even competitors’ “Overall Comfort” at Week 1 could not beat ACUVUE® VITA® comfort at Week 4. 69 % “OVERALL COMFORT” RATING, EACH WEEK 90% stud ent. Volunteer. e Valu co COMFORT (% Top 2 Box) Gr ad io nsc us . 80% 70% ACUVUE® VITA® 60% 57% 52% 51% Biofinity® Ultra™ Air Optix® Aqua 50% 40% When your monthly patients tell you they are happy... are they? A study of 758 monthly patients shows that two-thirds experience comfort-related issues. 1 Of those patients… 0% END OF END OF END OF END OF WEEK 1 WEEK 2 WEEK 3 WEEK 4 Parallel arm studies n=533 Reliable, Superior Comfort – All Month Long. Plus, the only monthly contact lens with Class 1 UV protection. 84 % COMPENSATE with lens removal, breaks, or rewetting drops 82 % Feel ANNOYED, INCONVENIENCED or FRUSTRATED 73 % DON’T PLAN TO TELL their eye care professional ACUVUE ® VITA ® Brand Contact Lenses are indicated for vision correction as a daily wear lens with one-month recommended replacement. As with any contact lens, eye problems, including corneal ulcers, can develop. Some wearers may experience mild irritation, itching or discomfort. Lenses should not be prescribed if patients have any eye infection, or experience eye discomfort, excessive tearing, vision changes, redness or other eye problems. Consult the package insert for complete information. Complete information is also available by visiting, or by calling: In Canada: Johnson & Johnson Vision Care division of Johnson & Johnson, Inc. at 1-800-843-2020; In the US: Johnson & Johnson Vision Care, Inc. at 1-800-843-2020. Third-party trademarks used herein are the property of their respective owners. ACUVUE ® and ACUVUE ® VITA ® are trademarks of the Johnson & Johnson Vision Care, Inc. © Johnson & Johnson Vision Care, Inc. 2017 10529926-C April 2017 Don’t miss the opportunity to elevate the experience of your monthly patients. Let them try ACUVUE® VITA® today. 1. Habitual Air Optix ® Aqua and Biofi nity ® patients who were independently recruited and masked to study sponsor. *Helps protect against transmission of harmful UV radiation to the cornea and into the eye. † WARNING: UV-absorbing contact lenses are NOT substitutes for protective UV-absorbing eyewear such as UV-absorbing goggles or sunglasses because they do not completely cover the eye and surrounding area. You should continue to use UV-absorbing eyewear as directed. NOTE: Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). UV-blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Consult your eye care practitioner for more information.

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