Vision Expo Daily VEE DAY3 - April 2, 2017 : Cover1

SUND The most thought-provoking event of the year For 2017 highlights visit visionmondaysummit.com SHOW DAILY APRIL 2, 2017 PUBLISHED BY IN COOPERATION WITH INTERNATIONAL VISION EXPO AY We are your partner – not your competitor. Visit Booth # LP4011 Expo Attendees Get First Look at Upcoming Trends NEW YORK—With the show in full swing on Saturday, attendees found the unique opportunity to purchase what their customers will be asking for. With a growing number of consumer publications in attendance at the show, the latest eyewear trends have begun to hit the pages of the hottest consumer fashion publications and blogs and will soon be in high demand in eyecare offi ces across the country, show organizers said. “Consumer media have begun to take note of the importance of Vision Expo to the entire vision community and the greater consumer audience,” said Melissa Ashley, senior vice president of Reed Exhibitions. “Going be-yond the world of fashion eyewear, leading consumer publications have been drawn to the show to discover breakthroughs in both eye health treatments and technologies.” “Our goal is to extend the reach of Vision Expo to build awareness not only for the designers and manufacturers of eyewear, sunwear and accessories, but to drive business for ECPs,” said Ashley Mills, CEO of The Vision Council. “We’re doing this through our media outreach, as well as our partnership with Think About Your Eyes, dedicated to driving consum-ers into ECP offi ces by communicating the importance of eye health.” Q March 14, 2018 Expo Taps Into the New York Experience With Innovation and Forward-Thinking NEW YORK—Vision Expo East 2017 was all about getting in the NYC groove as this year’s organizers sought to emphasize the New York “experience” during the show and conference. With the city that never sleeps as its backdrop, the idea that things are constantly changing, improving and be-ing innovated was a concept that fi t right into the “Concrete Jungle” and was woven throughout the show’s program. The show spanned the following sectors: Show Experience, Innovation, Technology and Fashion where Friday and Saturday saw strong foot traffi c among the various levels in the Javits Center. With the show aiming to look to the future and pres-ent attendees with innovative tactics to tap into, there were over 100 hours of free education that took place on the show fl oor adding to the 320+ hours in the classroom. Along with this amped up education, there were thousands of new product launches which have drawn more optometrists and high-end buyers. Shopko director of optical ser-vices Kirk Lauterback said he was pleased with what he was able to accomplish at Expo and the quality of the Shopko team’s meetings with its business partners. “I think it’s a great show, as always,” he said. “There seems to be a high level of engagement between the vendors and attendees, also. The array of new products is exciting, too.” Additionally, in the spirit of forward thinking, on Saturday, Vision Expo partnered with Google and Marketing4ECPs to share techniques to optimize technology to grow business. SAVE THE DATE! “It’s been upbeat, there’s so much to look at and so much information to learn. I think it’s been a great experience for everyone here,” said Alison Miles, optometric technician, Clarity Vision, Clayton, N.C. Continued on page 64

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