20 20 August 2016 : Page 44

UPFRONT THE HILLS ARE ALIVE… … …With the sound of a new eyewear brand! nd! Silhouette International celebrated the global bal launch of neubau eyewear this past June with a ve swanky soiree in the middle of Vienna’s creative t-hub. The Austrian eyewear brand creates light-o weight, comfortable frames that are an ode to l the rich and vibrant culture of Vienna. Daniel Liktor, neubau’s business unit manager, says “neubau reflects the current zeitgeist of eyewear fashion. It is inspired by the young, creative and contemporary side of Vienna and can be seen as a homage to hip, urban areas every-where, as well as to the proactive people that live in them.” Held in Vienna’s 7th district, Silhouette wel-comed notable fashion and design influencers from around the world. Guests were treated to a stylish dinner, an after party and a first look at neubau’s eclectic collection. Debuting 12 optical frames, each varying in shape and color, the brand will introduce its upcoming sunglass collection in October. —EB Photos © Philipp Lipiarski u Marcolin Group and Omega, the Swiss watchmaker, have agreed to an exclusive collaboration to create Omega branded sunglasses. The first collection will be available exclusively in Omega boutiques around the world. What Eye HEAR u XX2i Optics BY JILLIAN URCELAY u Eyenavision, Inc. has announced the launch of Roger Bacon Eyewear, the world’s first made to measure 3D-printed eyewear collection, at the 2016 American Optometric Association Optometry’s Meeting. u Randolph Engineering u Safilo has announced that Marc Jacobs received the Womenswear Designer of the Year honor at the 2016 CFDA Awards, which took place at New York City’s Hammerstein Ballroom. u The Vision Council u Liberty Sport has been approved as a Business Member to the American Motorcyclist Association to support its mission of promoting the motorcycle lifestyle with its extensive motorcycle eyewear collection. has partnered with Detroit-based design brand Shinola to offer two new Randolph sunglass styles. u Verizon has announced a new campaign to drive traffic to its website, www.whatislowvision.org, which is a site designed to educate low vision patients and their caregivers about the causes and types of low vision, as well as low vision solutions including devices and treatment options. has announced its partnership with Team Uniting Nations, a four-man rowing team attempting to break the World Record for crossing the Pacific Ocean from Monterey, Calif., to Honolulu, HI in the 2016 Great Pacific Race. has partnered with OneSight , Smart Vision Labs and the State University of New York College of Optometry to launch the Mobile Vision Care Program, which is designed to impact academic achievement by providing free vision screenings, comprehensive eye exams and glasses to over 600 Omaha public school students. 44 • August 2016 20/20

What Eye Hear

Jillian Urcelay


-Marcolin Group and Omega, the Swiss watchmaker, have agreed to an exclusive collaboration to create Omega branded sunglasses. The first collection will be available exclusively in Omega boutiques around the world.

-Safilo has announced that Marc Jacobs received the Womenswear Designer of the Year honor at the 2016 CFDA Awards, which took place at New York City’s Hammerstein Ballroom.

-The Vision Council has announced a new campaign to drive traffic to its website, www.whatislowvision.org, which is a site designed to educate low vision patients and their caregivers about the causes and types of low vision, as well as low vision solutions including devices and treatment options.

-Liberty Sport has been approved as a Business Member to the American Motorcyclist Association to support its mission of promoting the motorcycle lifestyle with its extensive motorcycle eyewear collection.

-XX2i Optics has announced its partnership with Team Uniting Nations, a four-man rowing team attempting to break the World Record for crossing the Pacific Ocean from Monterey, Calif., to Honolulu, HI in the 2016 Great Pacific Race.

-Eyenavision, Inc. has announced the launch of Roger Bacon Eyewear, the world’s first made to measure 3D-printed eyewear collection, at the 2016 American Optometric Association Optometry’s Meeting.

-Randolph Engineering has partnered with Detroit-based design brand Shinola to offer two new Randolph sunglass styles.

-Verizon has partnered with OneSight, Smart Vision Labs and the State University of New York College of Optometry to launch the Mobile Vision Care Program, which is designed to impact academic achievement by providing free vision screenings, comprehensive eye exams and glasses to over 600 Omaha public school students.

Read the full article at http://bt.e-ditionsbyfry.com/article/What+Eye+Hear/2541900/318950/article.html.

Previous Page  Next Page


Publication List
Using a screen reader? Click Here