20 20 March 15, 2015 - What's Brand New : Page 40

what’s BRAND new... SPECIAL FEA TURE THE FLEXON SUN OUTFITS EVERY MAN, Call it the normcore influence, but this season, understatement is key. The new Flexon Sun collection from Marchon Eyewear truly embodies the normcore aesthetic with its focus on wearable shapes, embellishment-free design and technologically-advanced materials. No brand logos, no designer moniker and nothing to define the maker other than quality and timeless style. This col-lection is an expression of modern simplicity—perfectly tailored for everyman for every day. Among all the hype and mania surrounding the intense desire for exclusivity and custom-made… it’s actually refreshing to see this introduction. It’s not overly complicated or pretentious. It’s a tightly edited collection of sunwear for men (though women will be drawn to many of the styles) that consists of six classic shapes. Rather than rely on flashy designer hype, this collection puts the focus on maximum durability coupled with maximum style. To discover the distinctive benefits of this classically focused collection, 20/20 went straight to a prime player: Marchon’s Mark Ginsberg, senior vice president of global marketing. Ginsberg clued us into how the company updated six classic sunwear staples for a contemporary appeal. Here’s a hint: The key to making sophistication modern is by incorporating high-tech extras like water-repelling lenses, an ergonomic temple and bridge design, and lightweight materials. For his observations and the 20/20 take on normcore, go to pages 44 and 45. RISE OF 40 • 20/20 What’s Brand New 2015

THE RISE OF THE REAL

Patrisha Holly Zabrycki


FLEXON SUN OUTFITS EVERY MAN, EVERY DAY

Call it the normcore influence, but this season, understatement is key. The new Flexon Sun collection from Marchon Eyewear truly embodies the normcore aesthetic with its focus on wearable shapes, embellishment-free design and technologically-advanced materials. No brand logos, no designer moniker and nothing to define the maker other than quality and timeless style. This collection is an expression of modern simplicity—perfectly tailored for everyman for every day.

Among all the hype and mania surrounding the intense desire for exclusivity and custom-made… it’s actually refreshing to see this introduction. It’s not overly complicated or pretentious. It’s a tightly edited collection of sunwear for men (though women will be drawn to many of the styles) that consists of six classic shapes. Rather than rely on flashy designer hype, this collection puts the focus on maximum durability coupled with maximum style.

To discover the distinctive benefits of this classically focused collection, 20/20 went straight to a prime player: Marchon’s Mark Ginsberg, senior vice president of global marketing. Ginsberg clued us into how the company updated six classic sunwear staples for a contemporary appeal. Here’s a hint: The key to making sophistication modern is by incorporating hightech extras like water-repelling lenses, an ergonomic temple and bridge design, and lightweight materials.

Read the full article at http://bt.e-ditionsbyfry.com/article/THE+RISE+OF+THE+REAL/1942802/248031/article.html.

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