Reviews Supplements The Profit Advisor First Quarter 2014 : Page 1

REtaIL INSIDE Soft PRIcE LENS MoNItoR First Quarter 2014 The Profit Advisor Business Strategies for ABB Optical GrOup Customers Small Adjustments in Pricing Can Have Large Impact By reviewing and adjusting pricing with ABB OPTICAL GROUP tools, practices can improve profitability Inside... Ophthalmic Lenses ..........................2 Custom Soft Lenses .........................6 New Multifocal Performs Well .........7 Promote Annual Supply Sales ..........8 Convenience Tops in Daily Lenses ...9 Encourage Toric Lens Trial .............11

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