20 20 February 2013 : Page 82

WHA T’S NEXT NEW LINES LAFONT: Rendez-vous THE COLOR STOR Y CONTINUES RENDEZ-VOUS Luna Deep rooted in Lafont’s DNA is the philosophy: “A frame is a frame, rame, but the color is what makes the true difference.” This philosophy is prevalent in Rendez-vous, the new Spring/Summer 2013 collection. More than h 20 years ago ago, the enormously popular Lafont Panther 380 was designed. A staple of the collection, the print has withstood the test of time. The latest collection of sun and ophthalmic styles offers more than 25 new acetate colors and a plethora of new wildlife-inspired prints. Pink panther and orange panther prowl onto the scene, while blue and green crocodile make their fi rst appearance on land. Blue python slithers into spring and a new tan-gerine-tango, koi fi sh-inspired temple makes its debut. PHILOSOPHY: “Essentially people’s l’ ward-d robes consist of navy blue, black or dark brown. My job as a designer is to escort both the optician and the consumer to a new idea of color and offer them a new story,” says Thomas Lafont, chief designer. MARKETING: Merchandising materials include a four-place frame display, colored cushions and a logo plaque. Each frame comes with a hard case and cleaning cloth. PRICE POINT: $$$$$ CONTACT: For additional information, contact Lafont, (800) 832-8233; RENDEZ-VOUS Fauve website: www.lafont.com LEGACIE: Kata Block Group TEMPLE ART Kata Eyewear introduces the Block group, featuring a new temple concept. Available from Legacie/The Luxury House of B. Rob-inson Optical, the new collection highlights a functional, linear block hinge, which has been integrated into the metal décor of the frame. The hinge has a satin fi nish for additional defi nition and aesthetic appeal. Angular and masculine, the handmade acetate temples are accented with beveled detailing. Included are three ophthalmic styles and two sunglasses in variations on rectangular and clubman designs. PHILOSOPHY: “The Block hinge was created as a complement to the sleekness of the earlier Kata Reverse group, which features a hinge that is virtually inside out. With the Block group, we wanted to go with a concept that had a strong, yet understated aesthetic and was more decidedly masculine,” says Joyce Pokoy-Kurtulus, executive vice president, design and development. “The temples are thicker and the eye shapes are especially bold in the Block group.” MARKETING: Merchandising materials include one-and three-place displays and a logo plaque. In keeping with Kata’s focus on social responsibility, all frames are packaged in an eco-friendly case made of recycled material that folds flat for shipping. BLOCK 3 PRICE POINT: $$$$ CONTACT: For additional information, contact Legacie/ The Luxury House of B. Robinson Optical, (866) 534-2243; BLOCK 2 website: www.legacie.com 82 • February 2013 20/20

WHAT’S NEXT NEW LINES

LAFONT: Rendez-vous<br /> <br /> THE COLOR STORY CONTINUES<br /> Deep rooted in Lafont’s DNA is the philosophy: “A frame is a frame, but the color is what makes the true difference.” This philosophy is prevalent in Rendez-vous, the new Spring/Summer 2013 collection. More than 20 years ago, the enormously popular Lafont Panther 380 was designed. A staple of the collection, the print has withstood the test of time. The latest collection of sun and ophthalmic styles offers more than 25 new acetate colors and a plethora of new wildlife-inspired prints. Pink panther and orange panther prowl onto the scene, while blue and green crocodile make their first appearance on land. Blue python slithers into spring and a new tangerine- tango, koi fish-inspired temple makes its debut.<br /> <br /> PHILOSOPHY: “Essentially people’s wardrobes consist of navy blue, black or dark brown. My job as a designer is to escort both the optician and the consumer to a new idea of color and offer them a new story,” says Thomas Lafont, chief designer.<br /> <br /> MARKETING: Merchandising materials include a four-place frame display, colored cushions and a logo plaque. Each frame comes with a hard case and cleaning cloth.<br /> <br /> PRICE POINT: $$$$$<br /> <br /> CONTACT: For additional information, contact Lafont, (800) 832-8233; website: www.lafont.com<br /> <br /> LEGACIE: Kata Block Group<br /> <br /> TEMPLE ART<br /> <br /> Kata Eyewear introduces the Block group, featuring a new temple concept. Available from Legacie/The Luxury House of B. Robinson Optical, the new collection highlights a functional, linear block hinge, which has been integrated into the metal décor of the frame. The hinge has a satin finish for additional definition and aesthetic appeal. Angular and masculine, the handmade acetate temples are accented with beveled detailing. Included are three ophthalmic styles and two sunglasses in variations on rectangular and clubman designs.<br /> <br /> PHILOSOPHY: “The Block hinge was created as a complement to the sleekness of the earlier Kata Reverse group, which features a hinge that is virtually inside out. With the Block group, we wanted to go with a concept that had a strong, yet understated aesthetic and was more decidedly masculine,” says Joyce Pokoy-Kurtulus, executive vice president, design and development. “The temples are thicker and the eye shapes are especially bold in the Block group.”<br /> <br /> MARKETING: Merchandising materials include one- and three-place displays and a logo plaque. In keeping with Kata’s focus on social responsibility, all frames are packaged in an eco-friendly case made of recycled material that folds flat for shipping.<br /> <br /> PRICE POINT: $$$$<br /> <br /> CONTACT: For additional information, contact Legacie/ The Luxury House of B. Robinson Optical, (866) 534-2243; website: www.legacie.com<br /> <br /> L’AMY AMERICA: Columbia Extended Size Titanium Series<br /> <br /> EXTENDING COMFORT AND PERFORMANCE<br /> <br /> L’Amy America expands its Columbia Extended Size collection with the introduction of a four-style ophthalmic series. These new frames feature pure titanium frame fronts combined with H-90 injection-molded temples. The temples are constructed of Columbia’s exclusive H-90 and then bi-injected with Gripol rubber inserts for a super soft touch and extra grip against the skin. Two styles are fully rimmed and two are semi-rimless. Shapes are variations on rectangular and oval designs in steel blue-gray, pewter-black, black and brown. Sizes range from 57 mm to 59 mm with temple lengths of 150 mm.<br /> <br /> PHILOSOPHY: “We’ve combined the ultimate in frame comfort and frame performance with our signature Extended Size fit. Titanium strength and H-90 featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” says worldwide business unit manager Connie Reiss. “We recognize outdoor consumers of all shapes and sizes have similar expectations when it comes to ophthalmic frames: exceptional fit and comfort, true performance and sport styling—all factors critically important to our end user. Columbia’s Extended Size titanium series exceeds these expectations.”<br /> <br /> MARKETING: Countercards measuring 5 inches by 7 inches are available. Frames come with a hard clamshell case.<br /> <br /> PRICE POINT: $$$<br /> <br /> CONTACT: For additional information, contact L’Amy America, (800) USA-LAMY; website: www.lamyamerica.com<br /> <br /> FASHION OPTICAL DISPLAYS: Angled Z-Risers<br /> <br /> A NEW ANGLE<br /> <br /> With its Angled Z-Risers, Fashion Optical Displays introduces a fresh look that creates enticing showcase displays. This new generation of risers holds two or three frames each and can flexibly fit in any size showcase or island tower. The risers are available in black, clear or the new green-edged clear look. The black risers are especially elegant for showcasing the many vivid colors found in acetate frames. Just as the name implies, the Z-Risers offer a distinctive shape so that frames rest on an angle for easy viewing and a dynamic display. The new Z-Risers can stand alone or be mixed with any existing risers.<br /> <br /> PHILOSOPHY: “Our company is already well-known for our riser collections,” says Lori Estrada, designer for Fashion Optical Displays. “But we wanted to offer a new collection of risers with lots of design flair that shows off more of the unique styling of each individual frame. Eyewear designers spend a lot of time designing each frame, and we wanted to accentuate their work with the fresh look of our new angled risers that put the focus on frames—not the risers. We believe Z-Risers achieve these goals and feel these new risers will also attract patients to frames shown in any type of showcase.”<br /> <br /> MARKETING: These risers are light enough to ship cost-effectively to any dispensary in the continental U.S.<br /> <br /> CONTACT: For additional information, contact Fashion Optical Displays, (800) 824-4106; website: www.fashionoptical.com

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