20 20 June 2012 : Page 32

UPFRONT EYES ON THE WORLD The notion of giving back is at the core of Marchon’s “Eye Make a Difference” campaign and its s recently-launched ll h d eyewear donation program. This new crusade provides disadvantaged people around the world with the opportunity to experience proper vision care. Partnering with their accounts, Marchon refurbishes gently used frames through the Folsom Project for the Visually Impaired and distributes them during sight-related international mis-sion trips to those who can’t afford or don’t have access to eyewear. “Marchon prides itself on its commitment to giving back to the community,” says Claudio Gottardi, president and CEO of Marchon. “With the addition of an eyewear donation component to our estab-lished charity program, we are able to create a more direct way for everyone to make a difference.” Dennis Delp, OD, of York, PA., is just one from a team of optometrists and other health care profes-sionals who traveled to Sendafa/Beke, a suffering region of Ethiopia to provide vision care. Many of the locals in the area suffer from chronic “red eyes” due to primitive housing, scarcity of wood and polluted water. While there, Dr. Delp treated trachoma, chronic allergic conjunctivitis, corneal scarring, glaucoma and ocular signs of vitamin A deficiency. “A simple donation of a pair of glasses that are no longer being used are appreciated and change lives,” says Dr. Delp. For more information on liv how to participate in the program, contact your ho ur Marchon sales representative. —Samantha Cortez M ez AN RX FIT FOR A PRINCESS A T transition to wearing glasses can be a struggle for school-aged girls, but Laura Hertzﬁ eld The Katz wants to change that. Her new book “ The Princess Who Wore Glasses” is written for K the elementary student who is anxious about being singled out due to vision issues. “Young t girls often struggle with their self-image, especially when they perceive themselves as differ-g ent. By connecting royalty and glasses, I hope little girls will feel more comfortable wearing e them in front of their friends,” says Katz, a licensed marriage and family therapist. t “The Princess Who Wore Glasses” tells the story of Princess Liana, a young girl struggling to see the beautiful details of the kingdom of TuaLuna. Colorful illustrations by Jacob Duncan portray Liana’s visit to the Court Magician, who presents Liana with magic eyeglasses allowing her to clearly see her lovely surroundings. Liana’s friends are just as excited as she is for her new eyewear. “We must help our children see that it is these differences that make them fully who they are—and make them perfectly themselves,” says Katz. “The Princess Who Wore Glasses” is available at Amazon.com. — Diana Stanczak 32 • June J 2012 20/2 20/20 0 0

EYES ON THE WORLD

Samantha Cortez

EYES ON THE WORLD The notion of giving back is at the core of Marchon’s “Eye Make a Difference” campaign and its recently-launched eyewear donation program. This new crusade provides disadvantaged people around the world with the opportunity to experience proper vision care. Partnering with their accounts, Marchon refurbishes gently used frames through the Folsom Project for the Visually Impaired and distributes them during sight-related international mission trips to those who can’t afford or don’t have access to eyewear. “Marchon prides itself on its commitment to giving back to the community,” says Claudio Gottardi, president and CEO of Marchon. “With the addition of an eyewear donation component to our estab- lished charity program, we are able to create a more direct way for everyone to make a difference.” Dennis Delp, OD, of York, PA., is just one from a team of optometrists and other health care profes- sionals who traveled to Sendafa/Beke, a suffering region of Ethiopia to provide vision care. Many of the locals in the area suffer from chronic “red eyes” due to primitive housing, scarcity of wood and polluted water. While there, Dr. Delp treated trachoma, chronic allergic conjunctivitis, corneal scarring, glaucoma and ocular signs of vitamin A deficiency. “A simple donation of a pair of glasses that are no longer being used are appreciated and change lives,” says Dr. Delp. For more information on how to participate in the program, contact your Marchon sales representative. —Samantha Cortez

AN RX FIT FOR A PRINCESS

Diana Stanczak

AN RX FIT FOR A PRINCESS The transition to wearing glasses can be a struggle for school-aged girls, but Laura Hertzfi eld Katz wants to change that. Her new book “The Princess Who Wore Glasses” is written for the elementary student who is anxious about being singled out due to vision issues. “Young girls often struggle with their self-image, especially when they perceive themselves as differ- ent. By connecting royalty and glasses, I hope little girls will feel more comfortable wearing them in front of their friends,” says Katz, a licensed marriage and family therapist. “The Princess Who Wore Glasses” tells the story of Princess Liana, a young girl struggling to see the beautiful details of the kingdom of TuaLuna. Colorful illustrations by Jacob Duncan portray Liana’s visit to the Court Magician, who presents Liana with magic eyeglasses allowing her to clearly see her lovely surroundings. Liana’s friends are just as excited as she is for her new eyewear. “We must help our children see that it is these differences that make them fully who they are—and make them perfectly themselves,” says Katz. “The Princess Who Wore Glasses” is available at Amazon.com. -Diana Stanczak

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