20 20 June 2012 : Page 96

WHA T’S NEXT new lines NEW YORK EYE: ERNEST HEMINGWAY EXPANSION AN AMERICAN CLASSIC ERNEST HEMINGWAY 4629 N ew York Eye adds 15 vintage-inspired ophthalmic styles to its Ernest Heming-way Collection, which made its debut in early 2011. The addition includes retro-inspired round metals, sought-after cateye and clubman looks, “Mad Men” worthy plastic/metal combos, and innovative tortoises and translucent colors such as crystal, blue, green, pink TIP: A Nobel Prize-winning author and and yellow. The line now journalist, Ernest Hemingway had an understated consists of 32 ophthalmic writing style that had major impact on 20th century fi ction. His six novels became cornerstones of classic styles and fi ve sunglasses. American literature and his unique personal style celebrity status. and adventurous life gained him c elebrity status . PHILOSOPHY: “The Ernest Hemingway Collection has a broad appeal because it targets three genera-tions of consumers, including the younger generation, who is drawn to the hip, retro styling; today’s more youthful but mature generation, who is increasingly style conscious; and the older customer who has longed for years for a redux of comfortable, larger and deeper shapes,” says Arthur Jankolovits, president of New York Eye. “This iconic collection perfectly addresses the desires of today’s consumer, who is passionate about retro styling, brand authenticity and the price/value relationship.” MARKETING: Merchandising materials include displays, logo plaques and embroidered visors. PRICE POINT: $ to $$$. For additional information, contact New York Eye, (800) 221-6966; website: www.newyorkeye.net ERNEST HEMINGWAY 4633 ›‡‘…’’‹•–Š‡Ƥ ”•–…—•–‘‹œ‡†‘„‹Ž‡ƒ’’Ž‹…ƒ–‹‘†‡•‹‰‡†•’‡…‹Ƥ …ƒŽŽ›ˆ‘”‡›‡…ƒ”‡ ’”‘ˆ‡••‹‘ƒŽ•Ǥ‘™ǡ›‘—”’ƒ–‹‡–•…ƒ‹•–ƒ–Ž›•…Š‡†—Ž‡ƒ’’‘‹–‡–•ǡ•Šƒ”‡–Š‡‹” ‡š’‡”‹‡…‡•™‹–Š‘–Š‡”•˜‹ƒ ƒ…‡„‘‘ƒ†™‹––‡”ǡ a ……‡••—‹“—‡‘ơ  ‡”•ƒ†—’†ƒ–‡• ƒ„‘—–›‘—”’”ƒ…–‹…‡ǡƒ†—…Š‘”‡Ǩ ›‡‘…’’‹•ƒ‹‘˜ƒ–‹˜‡ƒ†ƒơ ‘”†ƒ„Ž‡™ƒ›ˆ‘”‡›‡…ƒ”‡ ’”‘ˆ‡••‹‘ƒŽ•–‘‹’ƒ…–…‘”‡„—•‹‡••‡–”‹…••—…Šƒ•ǣ  Ȉ &#0b;‹‰Š‡”
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