20 20 May 2012 : Page 36
UPFRONT TAG TEAM No need to twist any arms at 20/20 when it comes to featuring motorsport sponsorship ip efforts, and this matchup with Premiere Vision’s TAG Heuer Avant-Garde Eyewear ar and the NASCAR Phoenix Racing Team’s Kurt Busch roars to the top of our rooting g list. Traditionally more associated with European Formula One sponsorship, this is NASCAR association makes perfect sense, timed as it is to the eyewear AND D timepieces being primo favorites with American race fans. The 51 Chevy has already y run its competition colors in full for two races in Daytona and Las Vegas (Kurt’s s hometown track) with associate support being provided throughout the rest of f the season. “Enhancing its strong motor racing heritage and its passion for performance, TAG Heuer Avant-Garde Eyewear is very proud to be a part of these premier NASCAR events,” says Pascal Brouard, TAG Heuer Avant-Garde Eyewear CEO. “Kurt joined the TAG Heuer Eyewear team of ambassadors in 2010 and we have enjoyed working with him. He was highly involved in many projects such as the launch of Kurt Busch Limited Edition Sunglasses. This sponsorship program will further build our brand with Kurt and is a natural exten-sion of our ongoing relationship.” And it will certainly build their presence in 20/20 . —JJS TM ® Get more looks ™ 888.767.0383
TAG TEAM
No need to twist any arms at 20/20 when it comes to featuring motorsport sponsorship efforts, and this matchup with Premiere Vision’s TAG Heuer Avant-Garde Eyewear and the NASCAR Phoenix Racing Team’s Kurt Busch roars to the top of our rooting list. Traditionally more associated with European Formula One sponsorship, this NASCAR association makes perfect sense, timed as it is to the eyewear AND timepieces being primo favorites with American race fans. The 51 Chevy has already run its competition colors in full for two races in Daytona and Las Vegas (Kurt’s hometown track) with associate support being provided throughout the rest of the season.<br /> <br /> “Enhancing its strong motor racing heritage and its passion for performance, TAG Heuer Avant-Garde Eyewear is very proud to be a part of these premier NASCAR events,” says Pascal Brouard, TAG Heuer Avant-Garde Eyewear CEO. “Kurt joined the TAG Heuer Eyewear team of ambassadors in 2010 and we have enjoyed working with him. He was highly involved in many projects such as the launch of Kurt Busch Limited Edition Sunglasses. This sponsorship program will further build our brand with Kurt and is a natural extension of our ongoing relationship.”<br /> <br /> And it will certainly build their presence in 20/20.<br /> <br />
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