20 20 April 2012 : Page 24
what’s BRAND new SÀFILO USA FOSSIL Corrin [PHILOSOPHY] “Fossil is a great option for the fashion-conscious consumer who doesn’t want obtrusive styles or logos. The eyewear looks are about the small but profound details that go into every aspect of the designs. This collection offers quality products at affordable price points,” says Timm Parker, Sàfilo USA’s vice president of product design. Fossil Making Vintage Modern This year Sàfilo reintroduces the Fossil female collection inspired by the past and influenced by vintage designs and the worlds of art, industry and fashion. The Fossil eyewear collection offers 72 optical styles with a design aesthetic that harkens back to the ’70s—Fossil’s favorite decade and biggest inspiration. From cateyes to vintage rounds, Fossil has taken classic shapes and updated them with fresh materials for a look that’s perfect for today. Pictured are Dylan, a unisex, hand-made acetate style in speckled tortoise, and Corrin, a feminine design with gradient hues. Both frames are equipped with flex hinges for added comfort. d comfort [MARKETING] Marketing materials include a six-place display, seasonal display, poster, countercards and a logo plaque. [AVAILABILITY] For additional informa-tion, contact Sàfilo USA, (800) 631-1188; website: www.mysafilo.com FOSSIL Dylan 24 • April 2012 20/20
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