Vision Monday March 23, 2012 - Vision Expo East Daily Day 1 : 1

A Celebrity Favorite! NEW FRIDA Y ORK Y NEW Y ORK PUBLISHED BY SHOW DAILY MARCH 23, 2012 IN COOPERA TION WITH INTERNA TIONAL VISION EXPO AOA and OAA Announce SUN Initiative NEW YORK—The American Optometric Association (AOA) and the Opticians Association of America (OAA), with sponsorship from Luxottica and The Vision Council, have formed a SUN alliance designed to empower practices and businesses with the training and information needed to educate and prescribe appropriate sun pro-tection for every patient. At the center of the SUN initiative is a new comprehensive program created to help eyecare professionals deliver “a lifetime of outdoor eye protection” to patients, the pro-gram’s developers said. “We’ve joined together in this outstanding industry alliance to confirm that sun protection is not optional,” said Dori Carlson, OD, AOA president. Added Shirley Earley, OAA president, “We are confident that the optician’s emphasis on quality protection will go a long way in ensuring a life-time of good sight and eye protection.” In April, the COPE and ABO-approved John Lahr, OD, EyeMed Vision Care; Mark Mattison-Shupnick, Jobson Medi-educational series, Protect, Prescribe and Present, will be cal Information LLC; Ed Greene, The delivered digitally on www. Vision Council; Shirley Earley, OAA; AOA.org and www.OAA.org. Dori Carlson, OD, AOA; and Andrea Andrea Dorigo, president Dorigo, Luxottica USA. of Luxottica USA, said, “We believe this program is vitally important to the safety and eye health of every patient and consumer, as well as the growth and success of the optical industry. This is an actionable program that can truly make a difference in preventing sun-related eye diseases among people young and old. Ed Greene, CEO of The Vision Council, noted, “Our research with the consumer underscores how much needs to be done to educate consumers about the harmful effects of UV.” ■ Expo Promises Growth, Strong Attendance NEW YORK—As Vision Expo East prepares to open its doors this morning, it is apparent that the show and conference continues to grow and this year will be no exception, according to show organizers. “We’re pleased to be heading into day one of the show with very strong pre-registration fi gures and a variety of new programs,” said Tom Loughran, vice president for Reed Exhibitions. “We’ve seen steady year-over-year growth in every category. Our exhibit hall and educa-tion attendance is up, and we’ve expanded our show’s footprint an additional 18,000 square feet— nearly 10 percent more than 2011.” He added, “This year’s show is guaranteed to deliver the energy, entertainment and international style that our attendees have come to expect.” ■ VM Global Leadership Summit Delivers New Trends, Technologies With ‘Innovation Everywhere’ NEW YORK—The 6th annual Vision Monday Global Leadership Summit delivered on its theme of “Innovation Everywhere,” present-ing what at times seemed to be science fiction turned science fact to the hundreds of optical executives in attendance. Topics presented by this year’s speakers covered amazing new tech-nologies, such as an iPhone attachment that allows the users to conduct refractions and an artificial retina that enables the blind to see. Other speakers tackled innovative trends in the health care and the optical fields specifically as well as changes in business in general that promise to disrupt the way we do business. Fitting the “Innovation Everywhere” Robert Safian, Fast Company magazine. theme, the lead sponsor of this year’s event, Essilor was named among The World’s Most Innovative Companies by Forbe’s magazine. Continued on page 85

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