Attendees of Management & Business Academy™ (MBA) sessions say they come away with so much great information, they sometimes don’t know where and how to start making changes. To help organize the implementation process, MBA is creating four implementation guides with step-by-step advice to bring best practices into your practice.

The second guide, now available at mba-ce.com, is the Practice Marketing and Optical Merchandising implementation guide. Throughout this issue, you’ll find articles that refer to this implementation guide. The guide often refers to complementary resources available on mba-ce.com.